Category: Digital Marketing

A business plan is the blueprint that guides aspiring entrepreneurs as they build their new business ventures. From 2008 to 2010, I taught a 20-week business plan writing course at an SBA-affiliated women’s business development organization. We met for three hours a week and the students wrote their plans week by week, guided by the …

The vision Become a publisher, content creator and the “CNN” of your business. The strategy should focus on positioning your company as a thought leader and a trusted source of content. The goal will be to create and curate the most relevant content in our industry and use it to engage in quality discussions with …

Real estate agents act as a liaison between homeowners and buyers to carry out the sale, purchase or rental of properties. They work for brokers and play an important role in helping people buy or sell residential, commercial or industrial property. They maintain and maintain an up-to-date account of the property listing and other relevant …

The first layer of content should, the part that establishes YOU as an expert, address the relevant issues, as well as manageable solutions that may need to be considered. Establish a connection When your content is read, the feeling that you really “get it” should resonate strongly. A voice of authority offering reliable information and …

A newsletter can be a powerful tool for your business. It is a very effective way of disseminating useful information. It is also an effective way to demonstrate your expertise and promote your business. Newsletter marketing is popular because of the benefits it can bring. Here are 10 ways to make it work for you. …

The term “data” refers to primary details or numerical facts related to an event or transaction. Data is stored and maintained on a computer or network. Computer software such as HiTech Financial Accounting processes this electronic data. The data is also kept as hard copy or hard copy. Since accounting is limited only to those …

An ebook, (short for electronic book), is a book published in electronic format. Like normal books, an e-book can include text and illustrations. For the most part, anything you can put in a regular book you can add to an e-book. In addition to text and illustrations, you can also include audio, video, and Internet …

There is nothing like a one-size-fits-all concept at play when handling different types of team structures with specific goals in mind. Deep reflection and consideration is required to identify, bring together, and also convince team members to work together on a variety of assignments. Here are two main team structures that an organization forms to …

Social media trends to follow A social media marketing strategy is on the minds of many small business owners. And if it’s not in yours, it should be! Major platforms such as Facebook, Twitter, LinkedIn, and Instagram battle for market shares by adjusting their business models to balance improved profitability for shareholders with improved user …

Content curation is a quick way to produce useful content for your target audience. It is a shortcut to adding valuable content to your blog or website because you are not producing it from scratch. But you are offering value by writing comments on why it is useful, beneficial, or relevant to your audience. It …