Does Google provide guidance on avoiding Ad Suspensions?

April 9, 2024 0 Comments

Google provide guidance on avoiding Ad Suspensions

Getting suspended from Google Ads is a serious blow to your business. It not only means losing advertising revenue, but it also impacts any future businesses or accounts you want to create down the road. Fortunately, there are things you can do to prevent this from happening, or at least reduce the likelihood of it.

The first step is to understand what caused your Google Ad Suspension. Once you do that, you can address the issue(s) and submit an appeal to get your account reinstated. You can find this information in the email that Google sent you when your account was suspended and by reviewing the relevant policies on the Google Ads Help page.

While you’re in the process of appealing, make sure you leave emotion out of the equation. Google reps can tell when you’re putting a lot of emphasis on how unfair the decision is, and it will hinder your chances of having your account restored. Focus on the facts and present them clearly, concisely, and objectively.

Does Google provide guidance on avoiding Ad Suspensions?

One of the most common reasons for a Google Ad Suspension is violating local laws and Google’s own advertising policies. This can include selling counterfeit products, using inflammatory language in your ads, or displaying ads on websites that have been hacked. In some cases, you may have accidentally violated a law or policy by not knowing it was against the rules. In these cases, it’s important to invest in a malware removal tool and clean up your website so that you can restore your account.

Another common reason is a discrepancy between information on your website and in your Ads account. This includes shipping charges, About Us pages, terms and conditions, and other information that relates to your business. It’s best to make a habit of regularly scanning your website and ensuring that the information on it is accurate, up-to-date, and completely reflects the information in your Ads account.

Other reasons for an Ad Suspension can include creating a new account while your old one is suspended, changing billing information, or creating redirects that lead to your site from another site (which could be seen as circumventing policies). These are just a few of the most common violations that can cause a Google Ad Suspension.

Luckily, the majority of these reasons are not as severe as they seem. The good news is, most of them can be easily corrected if you know where to start looking. If you do everything right, your account should be restored in no time. To be on the safe side, though, it’s always a good idea to contact Google support and ask them for a reevaluation of your account. They can act as a go-between with the policy teams to help you avoid further issues. Having an advocate on your side will help you have the best chance of having your Ads account reinstated in the event of a suspension. They can provide you with tips and tricks that will help prevent your account from being re-suspended in the future.

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