Real Estate Agents: Why Clients Should Become Your Clients

Since homeowners in many areas of the country have a plethora of licensed real estate agents available to choose from, why should anyone choose you? How are you different from the competition and how will that benefit someone enough to hire you as their representative? Will you just say what you think someone wants to hear, or will you follow my service – branding, slogan, I will always tell you what you need to know, not just what you want to hear. (YE)? Why should a seller list their home with you, and why would qualified potential buyers be better served as your client? With that in mind, this article will briefly attempt to examine, consider, review and discuss why you are best served when choosing the best agent for you!

1. Will you listen effectively? Quality representation must start with effective listening and learning/discovering what someone’s personal needs, goals, priorities, and unique circumstances/concerns might be. How can someone represent someone, if the client and agent don’t start on the same page? Why should someone trust you, unless/until you clearly prove and demonstrate that you are worthy of it and earn their respect? Since we are all different, whether in major or minor ways, doesn’t it make sense to hire someone who will take the time and effort to properly address her specific goals and needs?

two. How will you present your listing presentation?: Many agents introduce themselves during their listing presentations in a way that spends too much time talking and not enough time listening. An effective way to proceed is to effectively, fully, and carefully listen and learn what a potential customer’s concerns, perceptions, needs, understanding, etc. are, and focus on addressing them. When reviewing and going over competitive properties, to explain pricing recommendations, it is even more important to discuss marketing strategies, staging ideas and why/how your plan would maximize the possibilities.

3. How will you follow up, with leads and with your customer?: Timely action is often the key to gaining a competitive advantage that benefits your customer. How often will you communicate and update the owner throughout the process? How quickly will he respond to concerns, etc.?

Excellent service, done in a personalized, needs-driven way, rather than a cookie cutter, one size fits all, essentially, logically, and what your customers deserve and should expect from you! Will you be ordinary or extraordinary?