Marketing Yourself: Your Wealth Building Checklist

You can avoid becoming depressed about not being able to earn a living with the skills that took you a lifetime to acquire. Skills that employers lay off based on your age. Baby boomers are oversupplied with a marketable product that many consider worthless. Life experience is what they have left over.

As a baby boomer, you have most of the world’s knowledge and talent in your heart and head. You need a new revelation that everything you learned to get into the workforce, and stay there, has value to the rest of the community.

The secret is in the packaging.

Turn your knowledge and skills into information products and you will have created an income stream that will last for more than 20 years.

Information is one of the most popular products on the market today. You can successfully sell information products, related to your workplace skills, on the Internet, as long as you make use of the product development strategy of the experts.

It is one of their best kept secrets. Would you like to know what it is?

OK. They have a checklist that they go through when developing each of their products. You can ensure your own success by applying this checklist to every potential information product you want to launch.

Here it is.

The Expert Information Product Development Checklist

1. Does the product solve a problem?

Does the potential information product, based on your job skills and baby boomer knowledge, solve a known problem for a group of people?

Experts will not consider releasing a product unless it provides a clearly identified and developed solution.

You will have seen many information products that promise to help users launch an Internet business. In most cases, in the sales letter for these products, the authors will identify and explain the problem for which their product provides a solution.

2. Is it unique?

Does the product have a USP? Experts spend considerable time developing your product’s unique selling proposition.

They have used the economists’ business tool, product differentiation, with great success. It is about identifying, knowing and being able to clearly explain to your client the characteristic that makes your product different from all of your competitors.

As a baby boomer, you’ll have a high level of product knowledge and have little trouble calculating the USP.

To get it right, make sure you can first explain your USP to a loved one. Ask them to give you honest and open feedback on how easy your presentation was to understand.

3. Will customers find it valuable?

In particular, they will see it as having a much greater value than the price. One of the best ways to illustrate this is for us the example given by one of the experts. He holds up a dollar at a seminar and asks who would be interested in buying it.

There are no takers.

He then holds up the same dollar and asks who would be interested in buying it for five cents. A sea of ​​hands shoots up. We all love the value for money. If you’re going to sell a $30 product, make sure your customers see it as worth at least $100. That can be accomplished by offering valuable free bonuses with your product.

Before transitioning from work to “renewal,” hopefully losing the retirement experience entirely, he worked for years at a job that paid him once for every hour he worked.

Today, as a baby-boomer information product marketer, you can choose to work a few hours creating products, and then get paid over and over again for the same job every time someone buys one of your information products. information.

You will no longer work for money. Money will work for you as you market yourself creating information products based on your lifetime work experience.

Copyright 2005 Kenneth Little