2 Tips to Implement a Better Marketing Plan for Plastic Surgeons

Since plastic surgeons can spend a fortune marketing new plastic surgery patients, they need to be smart about it in order to get the best results for the least amount of money. Here are 2 tips for implementing a better plastic surgeon marketing plan:

Decide who your “preferred” patient is

Thanks to economic, social and technological trends, and with the help of the Kardashians, plastic surgery has gone mainstream. That means anyone can be in the market for your services.

However, you will run out of time, money, and marketing energy for everyone for every procedure you offer.

So, one of the 2 tips for implementing a better plastic surgeon marketing plan is to choose a patient demographic to focus on. That could be a certain age, gender, or ethnicity.

Or you can fine-tune your approach with a procedure that matches a demographic. For example, focus on breast augmentation and cater to women in their 20s or focus on facelifts and cater to women over 50.

Consider this carefully and review your goals. Determine what will grow your practice not just quickly but in the long term. The young breast augmentation patient is an easy target; however, it can cost her a fortune to compete for her attention as the competition is stiff. They can be a one-hit wonder and need nothing else for decades.

Whereas, the more mature patient needs more of your services, has more financial means, and cares more about his skill and education than saving money. They may also be more loyal and refer you more often, so it’s up to you.

Use the right media channels and messages

Here’s Tip 2 of the 2 Tips for Implementing a Better Plastic Surgeon Marketing Plan: Now that you know your target audience, you want to be where they are with the message they’re likely to hear.

On the contrary, it falls on deaf ears because your message is targeted to no one in particular or seen by the wrong demographic.

Today’s world is so busy that potential patients won’t hear, see or notice your marketing unless you speak directly to them with the right message. And use the right media channel to make sure you get seen. So instead of using mass advertising to tell the world to “get plastic surgery,” pick just one body part problem your target market has, include the solution, and get that message across in front of them using the marketing channel. media from which they are likely to obtain their information. .

An example would be posting a question, “Can liposuction give you back your body after birth?” It leads to an article you wrote for women in their 30s and 40s who want to get their “sexy” back after childbirth. She is featured on mom blogs that this demographic regularly checks out with a link to her website.

If you take some time to consider these 2 tips for implementing a better plastic surgeon marketing plan, you’ll spend less on marketing and advertising, see better results, and fill your practice with patients you enjoy working with.

What to do next

If you want to focus on Correct activities and get results 5 times faster than other practices, download my free marketing checklist.

Click here to get the checklist right now!