Why is a book not part of your business?

If you are a business coach or consultant and have not advised your clients that a book should be part of their business, you are doing them a disservice.

Writing a business book, manual, brochure, brochure, guide, instructions, workbook, etc. It gives a business owner (regardless of industry) visibility, credibility, and helps validate their expertise.

If your business coach or consultant hasn’t already told you, I’m here to tell you: a book should be part of your business. You may be saying to yourself, “Well, I thought I’d write a book, but I’m not a writer.” Guess what? You don’t have to be a writer to become a published author. There are resources available to help you put your thoughts, ideas, and concepts into print and/or audio. There are literary industry professionals who can help you navigate the literary industry and shorten your learning curve when it comes to the business of writing and publishing.

Articulating your message in print can allow you to clearly and distinctively reach people who don’t know you. It is also an extension of the services you provide to those who know you.

Before you say: “I have no idea what kind of content to put in a book”, I can assure you that nine times out of ten, your book is already written; You already have the necessary content to get a publication out. If you’re blogging, doing article marketing, content marketing, social media posting, or even podcasts and videos, that content can be placed in a book.

Compile, modify and edit your blogs and articles. Transcribe all the videos and podcasts you’ve ever made to text. Compile those tips, resources, and techniques you’ve been sharing on social media. And you know all those times members of your community and network have asked questions on your social media posts and you reached out and commented? Use that too!

So if you haven’t been saving and tracking your public posts, maybe you should start now. Also, content reuse is amazing, so why not reuse it in a book?

Adding a publication as a product to your existing business should not be an option, but a necessity. Books generate supplemental, passive, and residual income, and if used to create multiple streams of income, can help build generational wealth.

As an expert, when consumers come to you for your professional advice on a particular topic, you need to be able to say, “I wrote the book on that”…and mean it!