Using SEO principles in your brand’s social networks

Social media and SEO are actually more closely linked than most businesses realize. When consumers research your brand, products, and services online, they not only find information through your tweets, posts, and other social conversations, they find your content that has been spread across the web and posted on other sites in search. organic. results.

Google and other engines are monitoring and indexing what is happening on social media today. Public Facebook pages, trending topics on Twitter, blog posts, as well as photos, videos and all kinds of content that is shared and created on social media platforms are now seen and scanned by crawlers. search engines. For this reason, the operation of your brand’s social profiles will greatly benefit from employing some SEO knowledge in your social chats and sharing. Here are four things that will make your social media more optimized and therefore more successful in the search engine results pages (SERPs).

Choose your target terms like you would with SEO

To optimize any content that is associated with your brand, whether on your website or on your social profile, it is essential to identify your high value key target terms or keywords and phrases. Focus on the 50 to 100 most popular and relevant terms related to your brand; too many unrelated keywords will effectively dilute your SEO strategy. Be specific and make a concrete list of the terms you will target.

Use your terms, hashtags and destination links liberally in your updates, tweets

As mentioned above, search engines are definitely indexing tweets, especially promoted ones or those from high-profile accounts. Make the most of the opportunity by including your keywords whenever it seems relevant. Remember, no one wants to hear the same words repeated over and over again: you are not a spam bot and no follower wants you to sound like one. Always use keywords at the right time when it is logical and relevant to do so.

Use your terms and destination links in your blog titles and copy

Since social media is one of the most popular channels for sharing any type of content your brand creates, it makes sense to include your valuable key terms in that copy whenever you can. Blogs are a great place to create and showcase branded content and will be the main place where you have full control over what copy, tags, and images to use. Blog posts that will eventually be shared via social media need to be optimized and keywords in the header, links, and tags are a good place to start.

Use your terms and destination links in all descriptions of your content post

Many social networking sites allow users to post descriptions about the content they are sharing. Not only does this make the content more understandable and user-friendly for other users who see your post, but it also makes it more visible to search engine crawlers. Include detailed descriptions using your most valuable keywords in:

• The ‘about’ section on your Facebook page
• The ‘about’ section of your Twitter profile
• YouTube video titles and descriptions
• pinterest pins

Social media plays an important role in any SEO strategy and by incorporating tried and tested SEO principles in your brand’s social networks, you will increase your chances of appearing in the SERPs.