Twitter making money

The microblogging service Twitter has been enjoying increasing success since its inception, but its founders still can’t figure out how to make it profitable.

Like any means of communication, Twitter is a means of communicating with a community. Therefore, it is natural to consider how they can monetize Twitter. Although many brands are beginning to take ownership of the communication about their products and thus expand their marketing strategy to new channels, it does not generate direct income.

Recently, new solutions are emerging to help not the founders of Twitter make money, but its users. I will propose two that I had the opportunity to discover the friend Philip from Accessoweb.

Use your Twitter account page as a brochure with Twittad

Every Twitter user typically uses the Twitter homepage to follow their network’s posting thread. However, there are essentially two other pages that a user can land on: that of a user’s Twitter page with all of their posts, and the only one of a Twit. These are the two page characteristics that can be configured graphically by changing the background. This principle is based on Twittad.com that by offering to sell the advertising space from the bottom of your Twitter account.

So it is simply a market where users offer their advertisers a purchase space and for a defined period an insert to a user. The price is based on the duration of the reservation, payments are made through PayPal and Twittad.com takes care of 5% of payments.

Even if the display is, in my opinion, very limited for an advertiser using this system, and the currently available prices (a few dollars) are not a windfall, this monetization system is still discreet in the eyes of its Twitter community and you can get a few bucks.

Broadcast announcements on your Twitter account with Twittertise

The other service to monetize Twitter is Twittertise.com. This time you can, through this service, schedule the publication of a Tweet for a specific day and time. Use? You can schedule the distribution of a Twit business at a time when there are many of your followers online and then follow the previous benefits of this Twit. In fact, the offers of this service for each scheduled Twit (text + link) have a click-through ratio on the link to your Twit.

This service does not find advertisers. It is your responsibility and therefore it is up to you to fix Ausi RPIX to Twit as you can imagine proportionally to the number of followers you have on your Twitter account.

The service thus provides the schedule and the report, click on a Twit. The very idea of ​​spreading that Twit had sponsored was mentioned often in blogs and especially when the possibility of contaminating streams with advertisements was denounced. Much more intrusive as a solution, it is a new way to monetize this microblogging service.