SEO for law firm marketing
SEO for law firm marketing is an increasingly essential part of the overall strategy of a marketing and lead generation plan. Understanding the meaning of SEO and other forms of internet marketing is the foundation for establishing your law firm’s SEO and marketing strategy.
What is SEO?
There is a lot of talk these days about SEO and other internet marketing terms. The basic definition is that SEO or search engine optimization is a way of optimizing your web content so that it can be found by search engines and appears higher in the results pages when someone does a search.
So where does a law firm start their law firm SEO marketing strategy? The first step is to create a search engine friendly website. This has a number of elements that need to be examined and implemented.
SEO friendly site design
You first need to determine what particular keywords your market is using to find you. You need to think like the customer: what would you look for to find it?
Once you’ve determined your main keywords, the next step is to test how difficult it would be to rank for those keywords. You don’t want to waste time trying to rank for something like “lawyer” – there’s too much competition and it will be very difficult to get your site on the first page of search engine results. Instead, you need to be creative and specific by targeting long-tail keywords. So, for example, you might try something like “New York asbestos attorney.” Again, think like the customer and the more specific your keywords are, the more successful you will be.
If you’re targeting a particular local market, be sure to incorporate local search terms into your keyword selection. Many potential customers will type local search modifiers such as city, zip code, or street name when trying to find a particular service. Be sure to use search localization when optimizing your site.
The final step in creating your site is content creation. It is important that your law firm content is creative, unique, easy to navigate and informative. Spend time experimenting with videos, images, and creating unique content that your customers will really benefit from.
There are numerous benefits of SEO for your law firm’s marketing strategy. Learn more about getting started with Law Firm Marketing