Looking for a perfect pair of Air Jordan 1 online?

It is November 19, 1984. The atmosphere in the stadium is electric and tangible as the basketball game between the Chicago Bulls and the Philadelphia 76ers begins. The hitting of the ball on the court is only equaled by the repeated screeching of players’ rubber-soled shoes. Suddenly, the new rookie player for the Chicago Bulls, Michael Jordan, leaves the field with the ball in his hand. He crosses the court and, as he approaches the rim, leaps into the air with a movement that would later be dubbed. There is a flash of red and black as it leaves the ground, flying towards the rim. And score!

It is not the game itself that put this date in the history books, it was the inaugural presentation of the Air Jordan I.

The Jordan I changed athletic footwear forever and started what would become a multi-million dollar corporation. Designed by Peter Moore, the Air Jordan I radically changed the design of basketball shoes when they incorporated a transparent heel. The vibrant red and black colorway was highly controversial because current basketball rules required all team members to wear standard basketball shoes. Michael Jordan was fined $ 5,000 each time he wore the new shoes during a game. This only served to further whet the public’s appetite and when the Jordans went up for public sale in 1985, they sold out almost immediately.

Air Jordan 1 saw a huge social shift in the way people viewed footwear and basketball. Athletic shoes like basketball shoes were no longer limited to the basketball court, but became iconic style garments. Every boy and every man loved them and are reputed to be responsible for the growing number of boyfriends who demanded that they be allowed to wear their basketball shoes with their tuxedos. Not only did society fall to the seduction of Air Jordan, but Nike went from a sports shoe manufacturer to a lifestyle brand almost overnight.

Twenty-five years later, we see the launch of the Jordan 2010 line. This remarkable success story has changed the homes of Nike to the Jordan brand, but it has changed nothing in its popularity. It seems that Peter Moore discovered the magic ingredient necessary to ensure consistent sales and whatever that special something is, the Air Jordan still has it in abundance.