Importance of keywords within the SEO fraternity
Promoting yourself online can open a lot of doors or completely close your audience depending on how well equipped your plan is.
Even if the website itself is fully realized, the only detriment to many non-SEO marketing tactics is a complete disregard for keywords within the website, emails, or other key selling points of an online marketing process. Instituting the appropriate keywords is the perfect gateway between the consumer and the search engine, effectively becoming the right “middle man” for online marketing.
When it comes to developing the keyword aggregation process, it is vital that you focus your attention on a few important methods. Here are some of my favorite ways to get familiar with keywords and their accompanying options to help make them even better.
1. fall in love with anchor text: Those little blue markers that the arrow passes over? That’s essentially what anchor text is. It’s important for a number of reasons, none of which are greater than helping consumers get to your site. Google, Yahoo and Bing love anchor text for the simple reason that they can better rank your website within search results. Therefore, having the most popular keywords for your business inserted within each anchor text created will help open even more consumer search possibilities to your door. Also, if you make your anchor text geo-targeted, i.e. add the city or state where the business is located, you can easily attract a local consumer base as well as a national following.
two. Know the position of your keyword: Aside from creating anchor text, the most obvious area to focus on when it comes to keywords is where to place them correctly within the website. This includes the genetic makeup of your website, or more specifically, the META description, tags, title, H1, H2, H3 positions, as well as the body of your copy. Let the keywords flow naturally within the content because not only will consumers have an easier time reading your content, but the search engines that monitor your site can show even more love for your ranking with new and unique content on display. The only thing I would suggest when placing your keywords on a given page is to be aware of the limit on the number of keywords you have as the major search engines will have a restriction on the number of keywords allowed. Since spam is a no-no, it would be wise to stick to this.
And those are just a few of my favorite ways to associate keywords within online marketing. Not only can the right keywords help shed your ranking in search results, but the potential to amass a sizable customer base is right at your fingertips. Just do a proper research, create the anchor texts and optimize the web coding of your site.