How to gain leads from your website
If your business is having a hard time converting visitors when they land on your website pages, we have some recommendations to increase your lead conversions. It is very similar to dating as an perspective on how to start a relationship with someone. You are learning little bits of information about someone in a relationship in the introduction phases. Someone is not going to tell you their life story on a first date. They are not at a comfortable stage in the relationship. If you ask for everything on the first date, you can forget about the second date.
Something very important in the actual form is a privacy line or privacy statement. “We do not share your information with third parties” is a suggestion. You establish a trust factor in your relationship with prospects. Another strong move would be to buy the rights to use a security seal like TRUSTe. They’ll help develop your privacy policy, and after approval with TRUSTe, you’ll be able to use their logo on your website as another way to build trust with potential customers and visitors.
Your initial contact form should be very simple and ask for basic name, email, phone. (3 fields with required data) Could include 5 fields and include city and state as 2 more fields that are optional. After the lead or visitor initiates contact, you can return an automated response if your product or service needs more information. You may need to request sizes or specifications if they are looking for certain products or services. Make sure your follow up is timely when you have a warm or engaging lead.
When you create your contact forms, take up less space than the actual form. Don’t forget that perception is reality. If it appears as a small space and small size fields, it will be less intimidating to the prospect. Another important factor is to make sure your contact form is in the top half of your landing pages.
Your buttons on each page to take people to the contact form are also important. The color for this year according to Pantone PMS is Tangerine Tango. Orange has shown previous success as a color with favorable results with contact conversion. Along with color, your buttons should also have compelling words within them to get better conversions. Something like Free Quote Now, Get a Quote Now, or a New Customer Offer. Once you have completed this, determine the size of the button and it is recommended to move away from the CPU screen, close your eyes, and open your eyes to view the page while away from the screen. The button should be clearly visible, as well as the first thing you see on the screen.
Lead generation through your website is important, so make sure you follow these simple steps and start seeing results.