How confusing is social media optimization? Learn more!
Is Social Media Optimization Confusing You?
Social Media Optimization has become a revolutionary new way to advertise your business online. And while it is related to search engine optimization or search engine marketing, SMO can actually be a complex process to give your business a more visual presence online and increase awareness of your brand and products.
Search Engine Marketing
Search engine marketing is also a unique way to get your business in front of the same consumers who are actively searching for your specific types of products on major search engines like Google, Ask, Bing, and Yahoo. SEM can also be a complex concept to understand and implement for an online marketing beginner.
And when you add search engine optimization to the mix, getting your business, product or brand recognized online can easily become a very confusing maze of tools and processes to navigate.
What does it mean for your business?
Basically, each of these processes is a tool for promoting your website or blog to the online masses, and each involves a way to drive more traffic to your site starting with search engines.
However, social media optimization targets traffic and leads who are heavily dependent on social sites like Facebook, StumbleUpon, Digg, and Tumblr for referrals and reviews of certain products and businesses.
Social media can easily be thought of as today’s “word of mouth” advertising, but it’s done online. And if you want your business to gain optimal brand recognition, traffic, and sales, it’s important to understand how these three concepts work together on the Internet to capture the attention of your target audience as they actively search for products and services.
So while SEO and SEM may use techniques to target consumers who rely on Google and Yahoo for their search, SMO, or social media optimization, optimize your website to appear on the same social media sites that that your potential customers ultimately come for referrals and product reviews
Entering page one of search engines
All terms aside, what you ultimately want is for your website to appear on the first page of Google, as close to the top position as possible, when people search for the types of products or services your business sells. At the same time, he wants his brand to be recognized on all the popular social networking sites, like Facebook, Digg, and even MySpace.
The tools and techniques used to accomplish these sometimes complicated and time-consuming tasks are best understood by search engine marketing experts who, in fact, have made it their core business to study these techniques to determine what processes and tools work best for different types of businesses and brands.
Social media optimization and search engine marketing is definitely not a one-size-fits-all advertising and marketing process by any means. No two businesses are ever the same; each targeting a different audience, different demographics, and sometimes even a different geographic location should be targeted by local businesses.
Since different businesses and brands require a different approach, it’s often best to let a search engine marketing firm that has carved out a niche for online marketing expertise handle the fine tuning and details of a search strategy. Solid marketing for whatever your business.