Effective Video Marketing: 7 Tips to Help You Get Comfortable in Front of the Camera

1. Progress, not perfection. You have to take the pressure off yourself. Understand that video marketing is about progress rather than perfection. The truth is that people are more comfortable taking in content that isn’t super polished, so let your hair down and give yourself the space to enjoy the learning curve.

2. Take a Breath – Before you hit “Record”, take a big breath in and then exhale with a loud “Ahhhh”, this allows you to move that nervous energy that is getting stuck in your muscles, the pit of your stomach and might even be blocking out your voice (leading you to believe that you really have nothing to say to an audience).

3. Keep It Simple – Your audience has a very short attention span, so you want to take the time to plan your message so you can get right to the point, delivering your message in about three (3) minutes.

4. Less is more – To make sure your viewers follow you through to the end of one (1) key idea, just give them one idea to focus on throughout the video. Although you intend your effective video marketing efforts to give you global exposure, you should keep in mind that one person at a time will be viewing your video…so deliver your message to the camera with your attention on that one. person. Speak with the intention of creating an intimate conversation and you will reach the hearts of many.

5. Seeds, not thorns: To ensure you’re delivering effective video marketing, always make sure your video message leaves seeds of great ideas—concepts that can be immediately applied to make a positive difference in your life.

6. Do It Now – I want you to open a Word document and immediately start brainstorming keywords that you can then turn into video marketing content…Today! Your viewers share common problems and concerns, and if you help them solve these problems, especially through videos, they will come back to your YouTube channel, blog, Facebook page, and wherever else you have content.

7. Cut That Video – Now that you have an easy process for working through the emotions that come up when you approach your camera, the only thing left to do is hit “Record” and talk to your audience. They’ll be glad you did and so will you!