Common Ecommerce SEO Mistakes to Avoid
Mistake #1: Not Optimizing PageSpeed for Every Page
It can be seen that Page Speed is usually optimized for a home page only. Category and product pages, which are conversion pages, should not be ignored, so people should remember to optimize them for good PageSpeed. Google considers Page Speed signals somehow at the level of a web page and not a home page.
Most of the time, the category and product pages are the same, so people can choose one from each category to test PageSpeed, copy the results, and fix them on each page.
As a pro tip, whenever people make new design/development changes at the page level, they should run their PageSpeed score before going live. Ideally, this is part of the question and answer process.
Mistake #2: Not redirecting non-preferred version of website to preferred version
They should 301 redirect their non-preferred version to the preferred one.
They need to make sure that their customers arrive at only one website (preferred version) and don’t see two different links to the same website.
Mistake 3: Not using the content delivery network (CDN) for your website or blog
CDN is a system that uses methods that allow a website to display visual content, such as images and videos, faster, even when the site is full of traffic.
Ecommerce sites that serve customers from all over the world attract traffic from different locations. As a result, the website becomes heavier and the loading time increases. Serving your visual content using CDN helps minimize server load time and directly helps increase PageSpeed score, which translates to a better user experience.
However, Shopify and several newer website hosting platforms offer this as a default feature, while WordPress, Woocommerce, Magento, and other older platforms do not.
Mistake #4: Using your product descriptions on other sites
Most of the time, small and medium businesses copy product descriptions from their site and use the same descriptions on third-party sellers like Amazon, eBay, and Myntra to name a few.
User-generated content, like product reviews from users, makes a distinction to some degree, but it’s best if 50% of product descriptions remain unique on your site. Also, they should remember to upload and retain the original SEO-optimized product descriptions on their site before sharing other versions on other seller sites.
This way, there is a greater chance that your site will rank higher because search engines will discover that original SEO-optimized content is hosted on your website. Such caution can cause an increase in organic traffic.
Mistake #5: Not including an FAQ page
Whenever consumers plan to make a purchase, they typically look up the FAQ. These are very essential for eCommerce categories like electronics. When the FAQ portion is missing from product pages or on the website, this can result in lower organic traffic and missing out on potential conversions.
They can infuse the FAQ section with high-converting long-tail keywords (starting with what, why, where, when, and how). Therefore, not including an FAQ page turns out to be one of the biggest SEO mistakes to avoid. What they need to do is think of the right questions and provide useful answers.