Celebrity PR relations

Competitiveness is the very definition of the film industry. And from the very beginning, celebrities need to make themselves known if they want to stay long. And this also applies to movies. If the audience is not aware of your film or fails to attract interest, your film is doomed to fail, no matter how good its content is.

Here’s a look at the influence of public relations on the Hollywood and Bollywood industry.

How Public Relations Works in Hollywood

The job of publicists in the Hollywood industry is a tedious journey. Advertisers are constantly involved in managing the public relations activities of their front-line clients.

Whether it’s building a positive image or handling bad press and creating a better image for a celebrity’s drunken escapades, public relations firms work to maintain a favorable image in the public. In addition to public image maintenance, public relations agents help celebrities seal multi-million dollar movie deals and future projects.

Celebrity PR is the most common practice in the Hollywood industry. From the very public relationship between Robert Pattinson and Kristen Stewart and the brief but unconfirmed relationships of Henry Cavill and Kaley Cuoco, public relations agents use relationships to promote their respective projects.

Public relations works in Hollywood at a very fierce level with every celebrity aiming for better coverage and positive public attention.

Influence of public relations in the Bollywood industry

Previously, posters and trailers were the most important means of promoting movies in the Bollywood industry. But now, production companies need to gather broader and more innovative ways to spark interest in the minds of the audience.

Some actors have a larger-than-life star presence and their movies do well regardless of the promotions involved, say, any movie, starring Shahrukh Khan, Salman Khan, and the other A-listers. But creating such a big impression on the mind of the audience is what public relations firms work hard at.

Today, public relations companies are constantly involved in promoting their movies in different ways, for example by appearing on popular TV shows and reality shows. Celebrities also appear in interviews on popular media channels and Internet blogs.

Co-branding movies and products is also a popular method of attracting high public interest. This type of strategy works best when there is common ground between the movie and the particular brand.

This strategy worked brilliantly for “Krrish,” starring Hrithik Roshan, as they partnered with the popular dye brand “Rangeela.” Since the film and the brand shared a common audience of children, this strategy worked for both the film and the product.

Celebrity PR relations

Here are some of the common duties that public relations agents practice with celebrities

Short-term crisis management, involving misquotes, accidents, alcoholic incidents, and various other sudden crisis situations. This also includes mitigating bad press for longer to build a favorable public image.

Find opportunities for new movies, red carpet appearances, and set up interviews with top publications and media channels.

· Establish new connections to promote your celebrities in new opportunities.

Keep track of celebrity news and deal with false accusations. This also includes removing celebrity photos and articles in case of any copyright infringement.

Create a celebrity image online by managing your Facebook, Instagram and Twitter accounts.

The movie industry is a tough place, where every celebrity works very hard to make their presence known. Public relations can be the best way for celebrities to build a favorable image and stay in the industry for a long time.