Category: Digital Marketing

What’s in a fashion marketing campaign?   This article explores the components of a fashion marketing plan and how fashion brands can improve their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your target consumer, and these goals are achieved through the marketing mix. Fashion marketing differs from fashion …

Having a real estate blog is an effective marketing strategy that helps increase community visibility and connects you directly with your potential and existing clients. It also gives you an efficient lead generation system and allows you to gain authority on the topics you are blogging about. Made-for-you blogs are a great way to keep …

3 steps to reach your ideal customer with video content Is video part of your marketing strategy? If not, it has to be! Why? Well, consumers are now comfortable with being marketed to them through video, and many now expect it from brands they know and trust. I know it took me a while to …

Every time you write a blog post, you write great content. You spend time on that content and it has real value. Why not publish it in a book? Seth Godin, the master blogger, has published an incredible number of books using content that he previously published in blog posts. Every part of your blog …

Crisis after crisis As many around the world continue to wonder when the COVID-19 crisis will start subsidizing, organizations and their brands are also experiencing great uncertainty and economic challenges. Natural disasters, political unrest and disease have been the main disruptors in recent decades. As the world goes through crisis after crisis, pressure is mounting …

Avoid selfishness. It causes problems everywhere and the world of e-commerce is no exception. To be successful, you need to know your audience, care about them, and go the extra mile to find them where they are. Maybe you are brainstorming ideas for a new website: “My website is about me, my services and my …

In just 10 short years, Instagram has become a powerful marketing tool that savvy entrepreneurs are embracing. As of December 2020 … Instagram has over 1 billion active users, which means your market is almost certainly using Instagram and your competitors are too. 67% of American adults use Instagram, so while it doesn’t have the …

Compete in today’s market; Your small business needs to take advantage of the opportunities that the Internet has provided for those who are serious about marketing. However, that requires a plan, incorporating a professional and attractive website and in-depth knowledge of both the target market and the competition. You must also have a way of …

Online real estate advertising is a form of promotion that uses the Internet to send marketing messages to attract potential real estate clients. Some examples of online advertising include: Contextual Ads Advertising Blogs Rich media ads Social media advertising Interstitial Ads Classified advertising online Advertising networks Junk mail Additional bonuses offered by blog hosting companies …

It is common for companies embarking on internet marketing and social media to think that they need to build their strategies around technology and not look at the needs of the audience first. Every business needs an integrated marketing plan. Sometimes companies view digital planning as separate, but ideally your online marketing plan is integrated …