Category: Digital Marketing

I am regularly asked to help companies develop a marketing plan. Some are for a new company, others for a new product. My first question is usually “do you have a marketing strategy and is your management aligned with it?” Otherwise, you may be setting yourself up for failure. For those who need support, I …

“4 out of 5 Americans read blogs” Your agency blog is one of the most important new business tools in your arsenal. It can quickly become the “front door” to your agency and even your agency website. A trend is developing where the ad agency website looks more like the agency brochure or portfolio. This …

The document management buzz continues to grow in the funeral industry. But do you really know what document management is? Document management systems let you scan paper documents or print electronic documents directly into an online filing cabinet and add index values ​​(tags) to documents so you can easily retrieve them by searching for a …

Staying unique and relevant in this competitive mobile app market can be challenging with the deluge of new apps flooding app stores every day. The Google Play Store pegs the number of apps it had at the end of 2017 at 3.5 million, while the Apple Store came in second with 2.1 million. Apps have …

Marketing is a form of communication between a company and potential customers to present and promote the values ​​of a certain product or service. The main objective of marketing is to sell. Social media marketing is to take the benefit of social network to realize some of the marketing goals like promotion and building relationship …

Basically, the SLAM process involves several steps. But the main function of the process is to update the position of the robot according to the environment. You can do this by observing the environment while the robot is moving. In this article, we are going to answer some of the most common questions about the …

Content It forms the backbone of any website and helps a business attract a visitor as soon as they land on their website. With more and more online marketing companies entering the fray, hiring affordable content writing services is no longer that difficult. But the important thing to remember is that when you hire any …

Stereotypes are the enemy of professionals in any field, as they often stifle creativity and provide more bidirectional subjective viewpoints. Enemies also “invade” the event planner profession because this profession is so dependent on human relations that it is particularly vulnerable to unwarranted assumptions. Some of today’s event planners are quite familiar with live streaming, …

Web 2.0 is a buzzword commonly used to encompass diverse and novel processes on the World Wide Web. Although predominantly a marketing term, some of the key accusations associated with Web 2.0 include the emergence of social networking, two-way communication, various “glue” techniques, and substantial diversity in content types. Although most of Web 2.0 runs …

Every business today has the option to choose from a wide range of open source content management systems. Some of the content management systems are popular while others are lesser known. However, some of the lesser known content management systems, such as Concrete5, come with a variety of features to simplify the development and management …