Article Marketing: Copied Content Doesn’t Get Ranked

Article marketing is one of the most vital strategies used for internet marketing. This method started out as the best and most reliable way for people to start an online business. Since the cost is free or minimal, a little time and effort to write became how newbies could get started; and still is. Recent changes in search engines made it imperative that all site owners start using this concept for a chance at ranking high.

To understand what is so special about Article Marketing that makes it the deciding factor in search engines, let’s define exactly what it means. A form of advertising; companies produce articles related to their products and niche. The key to driving traffic and ranking high in search engines is to have a constant, fresh stream of good, trustworthy content; containing SEO keywords; words placed specifically in an article to rank high in a search. More articles in your website directory result in better search results. As website owners know, more traffic can mean more sales.

Article Marketing also opened the doors for article reprint directory sites, these are sites that make content available for website owners to copy and use on their sites if they can’t write their own, or just they don’t want to do it. Site owners browse these sites on a daily basis and save niche articles related to their business. It started out as a good concept, but ended up being copied or reworded content. Using content from directory sites will hurt your site’s page ranking and credibility; Websites can also be banned from SE.

Article marketing is also a means for a website to get links to your page. Informative articles about the niche of your pages are posted on directory sites, in the authors bio box, you can add a link for your website. When readers go to your site, a quality inbound link to your site is created. Making sure your website contains a comprehensive article directory; and others who click on your link will maintain a steady stream of quality inbound links that will give your site credibility while promoting you like an expert. Fresh, quality content means virtually unlimited traffic to your site.

Article Marketing has changed the way search engines rank pages depending on quality content on a website using SEO keywords. With so much reliance on this factor, hiring someone to create new content would be cheaper than getting banned from search engines. Keep your article marketing in good standing; stay away from copied content.