7 tips to increase sales at craft fairs

Have you ever thought of selling your handmade crafts at local craft fairs? It’s a great way to earn money by sharing the craft creations you love to create.

But when you’re investing in a booth, it’s important to get the most out of your time and effort at the show.

So how do you drive traffic to your booth and maximize sales? Below are seven of our best tips:

1) Assembly of your stand. Make your booth visually appealing so it stands out. Try a colored tablecloth and use the wall space behind you if possible.

Invest in a banner so attendees can see your company name. This will present you in a more professional light and build the level of trust needed to make the sale.

2) Make prices easy to see. Use price tags and signs that are clear and easy to read. If customers have to guess the price, it scares them out of buying.

3) Move your screens. Place items at different heights for visual interest. Many crafters love to use “Accordion Style Folding Screens”.

4) Offer gifts. People can’t resist gifts. Place a bowl of mints, candy, or promotional items to drive traffic to your booth.

It would be great to have a giveaway for a free item as well, giving you a chance to follow up on the show with those who entered.

5) Greet customers. Say hello! Stand up and greet guests at your table to make them feel welcome and at ease.

Ask them how their day is going or what brings them to the program. Building a relationship FIRST before selling is important. You will have a much better chance of sales if you are friendly and not pushy.

6) Engage customers with stories. Clients love to hear about your craft. Tell them what materials are used in the craft. Share how long it takes to make each one.

Part of what makes the crafts special is the fact that they are homemade. Buyers don’t just want an item, they want to know the history of the handmade piece.

Sharing these details can close the sale. If possible, set up a space for him to demonstrate his craft making; this will create an enthralled audience that will get a first-hand idea of ​​the skill involved in its creation.

7) Repeat business. After a customer purchases, thank them for their purchase and send them with a coupon for future purchases.

I hope these tips inspire some ideas on how to make your booth more attractive at your next craft fair, resulting in more sales and great success!