Category: Digital Marketing

SEO is dead? “The sky is falling!” shouted Chicken Little. Except it’s not just a Chicken Little, but a massive crowd of them, all declaring SEO is dead. It’s 2015 and don’t let the hype give you the “ouch” attitude. Do you hear this all year round? A. Google has figured it all out. B. …

I have been in online marketing for over a decade and have seen first hand the changes that have taken place, especially when it comes to Google and its algorithm updates, and I am sure many of you will be freaking out how to optimize your website or blog. never more. There is a lot …

There are a variety of methods to improve the ranking of your page and one of the most important elements is the content. In fact, Google pays great attention to content when deciding a website’s ranking. Authenticity, relevance and accuracy are very important. This is why many websites have started to adopt the well-designed copywriting …

Google Analytics In this digital age, the importance of data to a business / website should never be underestimated. In fact, without proper website traffic tracking, a business is literally lost, especially when it comes to how to optimize the website and make full use of it. Whether your website runs in the form of …

We were planning our Excel course programs for 2009 when this Excel calendar template idea crossed my mind. I started wondering: Why not plan my schedule in Excel? If you could also list all the holidays in one section of the worksheet and the calendar could display them in red, wouldn’t that be great? I …

Creating content for social media is an important part of any business’s marketing strategy. It can be a blurb that goes with a link to a video or blog post, or it can be an infographic or meme to help you get a point or two across. Plan in advance Most people seem to completely …

By now you should know the importance of having an SEO strategy for your company or brand. It’s key to driving organic traffic, which is great because it attracts more prospects who are actually looking for your products or services. They are bee’s knees in the internet marketing industry, but if you’re not using it …

Influencer marketing works like a charm and the whole world supports it. But without a solid marketing strategy, even the best influencer marketing software doesn’t pay off. You need to know the best practices for shooting two birds with one stone. Whether it’s choosing the right influencer or delivering user-centric content, everything has to be …

For an entrepreneur or an organization growing there, any business must keep its production creation practical, marketing strategies, and growth plans. Website building includes certain areas such as colors, style guide, redesign, typography, responsive, and SEO. A recent study led by Harvard Business Review is that the strategies should be used to attract buyers to …

A cached link or page is temporarily stored HTML web documents and data such as images, pages, and content to reduce bandwidth usage and server load time to get the requested web page. The web cache system stores millions of copies of documents that pass through it daily. Once a user requests a particular page, …