Category: Digital Marketing

Online video marketing is increasingly the option chosen by companies to establish their online presence. One of the most effective video marketing strategies is the use of social media to broaden and diversify your audience reach. There are many ways to create a social media presence, but statistics show that using videos is the most …

The expression “hero’s journey” designates a narrative structure derived from Joseph Campbell’s theory of the mono-myth. The theme of the hero myth occurs in all cultures, at all times. According to Campbell, the many steps of the hero’s journey could be summarized in twelve stages. This is the way of life. It is a story …

The expression “Content is King” is an absolute truth. It seems like there’s a shiny new object every week to drift off, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I will give you 5 of the top reasons why you need to …

The increasing growth of social media has triggered the boom in influencer marketing, all platforms on social media are already committed to influencing marketing and so far it is the most effective way to market your products and services through social media, online. Instagram, one of the most billed places to showcase your product. You …

Can you afford to turn away new patients in today’s economy? Using correct HTML keyword code on your orthodontic marketing website is key to attracting potential new patients to your website on Google, the only search engine that matters. Keywords are related to the words and phrases that patients type in search engines to find …

Affiliate marketing is one of the best ways to start making money online. When promoting an affiliate offer, you are simply recommending a product that provides value to others. This does not require much effort to configure everything. You can do this by directly promoting the affiliate offer or by sending traffic to your Squeeze …

E-books, along with dozens of other forms of digital goods, used to be a hot seller on eBay. Buyers loved it because they could buy and download the item instantly, and sellers loved it because they could sell as many as they wanted without incurring additional costs. eBay decided to change the rules, however, and …

Why web speed optimization is important Returning to the statistics, the Kissmetrics survey shows that 79% of users are less likely to visit a website with performance problems once again. Additionally, 52% of shoppers surveyed say that performance is an important ingredient for their loyalty. This means that the fastest websites generate quality leads. Surveys …

In today’s world of online marketing, Wiki has become a powerful tool for quickly and inexpensively creating brand or company awareness. Wiki (The term “Wiki” is a play on the Hawaiian expression “Wiki Wiki” for fast). The sites allow users to quickly and easily write a review or comment on a topic or product using …