Teleseminar Marketing Funnel Number 1: Free Questions and Answers Teleseminar for Paid Classes

October 25, 2021 0 Comments

If you can speak well on the phone, you can use teleseminars (current preset conference calls) to give people interested in your topic a taste of what you know and teach. Then you invite them to sign up for a paid telecourse or other type of teaching program.

This is a teleseminar marketing funnel that I have used with success numerous times. If you have your own list, this model does not require you to pay commissions in the paid program. If you don’t have your own list, you can advertise the free teleseminar through online event listings, free postings on forums and email lists, press releases, and announcements.

These are the steps to follow.

Step 1: Announce a free one-hour teleclass where you will answer questions on your topic. On the class registration form, include a box where people can write their most important question on the topic. When people sign up, they should receive an automated email informing them of the phone number and access code to use for the free teleclass, as well as the date and time of the call. Send a reminder email, containing the same information, to all participants an hour or two before the call begins.

Step 2: Keep the teleclass free. Keep the group quiet for the first half, when answering the best previously submitted questions in an organized manner. You can also answer relevant questions that no one posted. Then unmute the line to receive live feedback and questions. Be sure to provide real value in your answers rather than comments for the next paid show. Start and finish on time.

Step 3: Email those who signed up for the free teleclass (and may or may not have attended) and let them know about the next paid class. Please provide a link to the website that explains it in depth. Send one or more reminder emails about the next paid class to this list.

Optional: Record your free Q&A call and make the recording available to those who did not sign up for the Q&A session. Have automatic follow-ups in place to present the paid class to those who request the recording.

Variation: Ask your colleagues to organize a free Q&A teleclass with you. Present the paid class both at the end of your Q&A class and in automated follow-up emails. Use an affiliate program so you can reward your colleagues with a commission for every person who signs up for the class pays through your link.

If you repeat your paid program, you can repeat the entire process above or simply offer your free Q&A teleclass recording, with automated follow-ups in place to present the next paid program.

If you turn your paid class into a home study program, you can keep your offer of the free teleclass recording indefinitely on the web, with your automated follow-up emails. You can then drive traffic to that option through pay-per-click ads, blog posts, or keyword SEO.

I credit this model with tens of thousands of dollars in revenue, and I look forward to hearing how it has worked for you!

Leave a Reply

Your email address will not be published. Required fields are marked *