Preparation of a business plan

Your company’s business plan can be one of your most important business documents, IF it is well written and usable. An unrealistic plan, too simplistic, or a monstrosity parked in a folder, is useless. it should be a living document for the CEO and leadership team. Business plans should be designed with the end use in mind (always start each project with the end in mind). Depending on the business need, the business plan will have different characteristics. In some cases, it may be necessary to have two versions of your business plan.

I. If the plan will be used to obtain financing from financial institutions or investors, its tone will be aimed at that type of reader. The business must be described as a well-conceived and viable business. Investors want to evaluate the breadth of the idea and/or the products and services. The management team and their experience will be reviewed and the financial situation will be rigorously reviewed. the business plan
It must not only be convincing, but complete and detailed.

II. If the plan is to be used by the CEO/entrepreneur who intends to use the plan as a roadmap for the business, it will be written with the strategic objectives of the business in mind. Attention to the objectives of each strategic goal and the tactical steps to achieve those goals will be included in the plan. Practical financial projections must be included and the emphasis is on the requirements for starting and growing a profitable business.

Commitment

All business plans should reflect the leadership, management, direction, culture, and ambitions of the company and its CEO. As such, it’s really important to make sure that CxO To Go and the CEO/leadership team have a good relationship from the start. Initially, we provide a free consultation with you to understand your needs and the planned use of your business plan. This allows you to meet our business plan writers and judge their style of work, depth of knowledge, and results. At that time, we will also assess your business planning needs and the level of information, research and documentation that already exists and can be used in developing your plan.

As we agree to move forward together, CxO To Go will provide a written proposal outlining the scope of work, deliverables by all involved, due dates, and pricing. During the project, should requirements be added or removed, the proposal will be adjusted accordingly. The point is to make sure that all expectations are met, on time and at the agreed price.

methodology

In addition to the Executive Summary (which provides a synopsis of the plan and is critical to lender financing), a business plan is made up of five distinct sections; each with important components. An addendum may be included if there is substantial supporting content to reinforce the statements made in the plan.

We will work with you to review the information needed to complete each section. By following the outline below, a comprehensive plan can be drawn up outlining the purpose of the business, its products and services, how it will produce, market and sell its products and services, who and how will run the business and how it will be run. finance and maintain profitability.

Some of these sections will be one or two sentences long. It is not necessary to have an abundance of words. Brevity with specific content is preferable. Depending on the type of your business and your point in the organization’s life cycle, some of these sections will be more robust than others. Some sections may not be relevant to your business at all.

It is important to remember that your plan will be only as good and complete as the information you share.

1. Description of the Business Section
A. Describe the company in terms of product and what is the “secret sauce” that makes your company different, your go-to-market strategy, and why the CEO and management team provide a competitive advantage.
b. Statements of purpose, mission and vision of the company
Yo. Statement of company strategy and objectives.
vs Define the market opportunity or concept (size and scope in $ and potential unit volume)
Yo. Description of your industry and competitors, stage of industry maturity, seasonal impacts, external economic factors, and government regulations
ii. Industry analysis and trends, define the size and historical growth of the industry and distribution channels.
d. Business Life Cycle Internship
Yo. What stage of the business life cycle is the business in? Detail in terms of development, customers, income, technology, etc.
my. Summary of products and services currently offered and proposed for the future
Yo. Description of all products and services. What need do you satisfy that is missing today? What is your “secret sauce”? How do they save time or money? Why should anyone buy?
F. Main milestones
Yo. Summarize key milestones achieved to date and results
ii. Define future milestones to measure success and discuss anticipated results
gram. Community participation and social responsibility of the company and its leaders
H. Exit plan/strategy (this is key as most companies do not recognize that they must start with an end in mind)

2. Marketing and Sales Section
A. What is the value proposition for the target market, target customers, and how will you reach them?
Yo. Comprehensive understanding of the customer base and their unique needs and how your value proposition resonates with them?
ii. Define the characteristics of the market and customers.
iii. Demographic information (age, preferences, geography, etc.)
b. Marketing and sales strategy to leverage the Value Proposition
Yo. Market size and past trends (future outlook information if available)
ii. The selling point of your company (product, price, promotion and place)
iii. Marketing approach (direct, indirect, internet, etc.)
IV. Marketing Budget – You need to determine the cash available to spend and then allocate it accordingly.
v. Sales staff structure: direct or indirect sales team, commissioned representatives, etc.
saw. Sales projections: sales forecast by product and market
against Competition and market dynamics
Yo. Know your competition and their strengths and weaknesses
ii. Know your customers and their expectations
d. SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
Yo. Your strategic position (advantages and barriers)
ii. Risk analysis

3. Operations Section
A. How will the business be structured to achieve strategic objectives?
b. Required facilities (size, equipment, location)
against Production/Assembly Requirements
d. Supply, distribution and order fulfillment (in-house or outsourced?)
F. Customer service/order taking (internal or external?)
gram. Research and development for future new products

4. Management and Organization Section
A. Brief summaries of the management team
b. Staffing – current and projected
against Compensation, incentives and proposed benefits
d. Boards of Directors, Advisory Boards and Consultants

5. Financial Section
A. Income statement
b. Cash flow projections
against scale sheet
d. Analysis breakeven point
my. Sources and uses of funds

In the course of your business operations, it may be necessary to update assumptions, financial projections, milestone charts, and management profiles. We are happy to update the plan whenever necessary to ensure that it is truly a living document that provides direction for the business.