Know These Five Audiences for Writing a Bestselling Book

To create a salable book, you need to know your preferred audience or audiences before you write your book. This essential “hot selling point” helps you write focused, organized, and compelling copy that your audience will appreciate and talk about. Speaking directly to your reader on every page makes you the smart author your readers will appreciate and respect. Solving your audience’s challenge or problem creates satisfied customers who will spread the word about you and your book. What audience below will want to pay $15-$40 for your book? Which of these 5 audiences suits your book? 1. The audience you find in the mirror Authors write books because we love the ideas, the content, the skills that we will share. We usually write the book for ourselves first. Have you heard, “I wrote the book I wanted to read?” Our passion for our topic can lead to success as long as we maintain a marketing and promotion plan for more than 2 years. 2. The target market that wants answers now. No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For example, the book at www.stopyourdivorce.com already has an audience that wants a solution now. They are desperate at this point, and will do anything. They will pay any price for your magic pill and buy on the spot. In just 2 years this site sold 150,000 books. The author responded to the dilemma of rejected spouses by forcing them to buy now. Divorce often comes as a surprise, so without much time to negotiate, and due to great pain and discomfort, this audience wants a cure right now. Only after the doctor announces a serious prostate problem, most men look for an answer. Prevention did not appeal to them. Only the doctor’s call for attention prompted action. The narrower the target, the more angles your book takes, the easier it will be to sell. 3. The investment of time and money in the short term for a great reward. This audience wants a roadmap to where he or she wants to go, fast! This audience wants to know how to do something: write a book, make money online, promote their business online, put up a top-selling website. They are also looking for the least expensive way to achieve their goals. No more money down the drain for them. For example, print and e-books that show entrepreneurs a shortcut to finishing their books and selling them quickly so that their cash flow increases enough to multiply profits quickly is the right audience for books on publishing, business or book promotion. Once the book is nearly finished, how can authors make ongoing sales that account for a quarter to a half of their revenue? Still relatively little used, the Internet provides this answer due to the little competition that exists. 4. The massive passionate audience. These are the readers of the Chicken Soup series. Think of the more than 70 million sold so far, and the authors didn’t even have to write the book. Filled with inspiring short shops, this audience responded well. However, the authors ran a full-fledged marketing campaign for years. Your book will have a lot of competition in this category, but the sheer volume of sales, like the 70 million they shop at Wal-Mart every day, can make up for that. One client wrote a how-to book aimed at the now 70 million baby boomers called “Put Old on Hold.” She is an inspiration herself: she looks and feels like 50. Think about your book. Is one goal to entertain and inspire? 5. Online audience of millions If you’re like me, you love your book(s) and want others to benefit from reading it. But, if you’re put off by the number of sales through traditional methods, you may want to consider the Internet. First, when you write for Online, you can offer your print book electronically, now known as an eBook. You just need to make a few changes, like shorten your chapter, paragraph, and sentence length. Busy people who shop online want their information to be concise, clear, and consistent. They don’t need long stories to learn a point. This audience is more than happy to download and print chapters from your book. They will appreciate your book in 81/2 by 11″ or other format, and will think that the total page length is acceptable up to 99. The smart author can make many more sales by dividing and conquering. A 15-page chapter can become a short ebook You also have a promotion machine built into your book, because you extract short pieces to send to e-newsletters and websites, like this excerpt from the e-book article, to deliver instant delivery and reach a larger number of your target audience. The author keeps all the profits and doesn’t have to pack and mail His faster sales give him money for marketing and promotion where most authors don’t usually succeed He can invest in books, seminars, coaching or teleclasses to get you up to speed. Every day you can reach thousands, even millions of thousands, using simple online promotion techniques. Here you can sell your book through subtle ways like the free article or ezine.t The varied online audience, including personal growth and business, wants free information. Your book sales will multiply quickly because in every email you send, you include your signature file that leads people to where you’re selling your book. Even newbies or non-techies like me can benefit from writing for the online audience. Use these “know your book audience” tips and examples to write compelling copy that’s guaranteed to make your writing venture a real success. Your audience awaits you!