Bulk SMS – guaranteed to be read!

Do you know that unlike other marketing methods, your potential customers are guaranteed to read your bulk SMS? That is a HUGE advantage. Read on to find out how to take advantage of this element.

• Year Email it can be deleted without opening it first, let alone reading it.
• IN phone call can be rejected while ringing.
• ads in the newspaper can be ignored by turning the page.
• ads in TELEVISION it can be ignored simply by pressing a button on the remote control.
• IN radio jingle can be ignored by simply changing the station.
• ads in the Internet it can be ignored by browsing to another site.

But… SMS is guaranteed to be read… because by its design… it CANNOT be ignored. Or do you know of a way to delete a text message without opening it first?

Perhaps if there was a way to delete a text message without reading it first, many people would delete it when they see the sender’s ID without checking the content of the SMS. But for now, I have yet to see a phone with such capability.

And that’s to your great advantage.

But hey, don’t do this to your recipients…

Don’t spam people with bulk SMS. Only send SMS to people you have permission to text. Also, send only relevant text messages. Only relevant SMS remain and are not deleted immediately.

I’m giving you this advice because just because you’ve noticed that by design SMS can’t be deleted without reading it first doesn’t mean you should send “anyway” SMS simply because people will always read it. Rather, spend quality time doing the right things and do them excellently and success will happen, naturally.

Ok, back to the point. To add fire to what we’re talking about in this chapter, let me introduce you to a very powerful concept that I learned from legendary Internet marketing coach Mark Joyner. The concept is known as deadly ground battle.

Are you fighting a deadly land battle?

In military warfare, there are many reasons why combat can occur. One of them that serves our purpose here is Deadly Ground. Mark Joyner paraphrases Sun Tzu on the battle of Deadly Ground thus: “A battle of Deadly Ground occurs when two forces meet and there is no escape route for either. It becomes a pure fight or death battle. .. and there can only be one winner. .”

According to him, in a Deadly Ground battle, the strongest combatant is always the winner.

Applying it to marketing or any communication process that has to do with persuasion, the strongest force is always your prospect because all they do to earn is simply ignore your ad. And she will have nothing to lose as a result.

Wisdom demands that you SHOULD NOT engage in this type of battle at all.

But I see many businesses and communicators fight this kind of battle with their customers and prospects every day – battles that are always on. TRUE lose.

But with bulk SMS, it’s virtually impossible to ignore text messages without reading them first. According to CTIA.org, 97% of text messages are read within minutes.

That is another compelling reason to adopt bulk SMS in your communication and marketing campaigns.

Now let me point this out (very important): if your prospect or customer reads your SMS, deletes it, and takes no positive action, it’s still a Deadly Ground battle. Therefore, you need to design your message in such a way that it is useful to the prospect at that moment.

How to do it is beyond the scope of this article, but still needs to be said. There you have it, one of the phenomenal powers of bulk SMS. What prevents you from taking advantage of bulk SMS?