Building Your Gift Registry With Freebies
There are as many ways to build a list as there are stars in the sky. Some of them work, many of them don’t. And even fewer of them are good. The method used also determines the type of list it creates. If you want a list of buyers, you’ll need to successfully sell something to them. But this is usually a second step, after getting your first list type.
Introducing gift-giving registry creation
Everyone loves gifts. Some are looking to learn something new or receive added value to something they have purchased, say as a bonus. Other people love freebies so much that they just want to know what you’ll give them for free and aren’t interested in anything else you have to say or offer unless it’s free. Obviously, we want the first type, but we’ll also get the second type. Fortunately, the second type of person will usually unsubscribe from your list anyway, and good luck.
The concept of raffle is not new. The general idea is to find a product to offer that actually provides value (there are too many people who offer absolute scum) in exchange for a person’s email address. This builds your gift list and allows you to market them in the future. And when they buy something from you, even for $1, they move off the gift list and onto your buyer list.
What kind of gifts?
gifts, gold lead Magnets, It can be anything of value that you give away in exchange for a little bit of information, like an email address. The type of lead magnet depends on you. It can be PDF or eBook, audio recording or possibly video. In any case, do not skimp on this part. You need to impress your list so that they start to respect you and that will lead them to open the emails you send them.
How do I get these gift products?
There are several methods to obtain quality lead magnets. Some of them are free and therefore require more time to put together. Others can be used basically as is. But make sure it’s quality. Have I already beaten this horse to death? I can’t tell you how many times I signed up for a list in exchange for a free ebook or video that was really crap. It was clearly not reviewed by the person offering it. However, maybe it was and they thought it was okay. My point here is that my immediate reaction was that this is a person I didn’t want to take advice from and I unsubscribed from their list immediately.
Part of the list building process is nurturing it. You can’t do that if you started by giving them bad advice or low-quality training material. Don’t fall into the trap of downloading something that looks good, including it in your advertising efforts, and calling it quits. Anything you offer me will reflect on who you are and what you can provide. You want to present yourself as an honest person who really wants to help others. That is the way to succeed in this market. OK, I’m off my soapbox.
On the methods of obtaining lead magnets.
public lending right
public lending right means private label rights and refers to what you are allowed to do with the information you have obtained.
There are many places online where you can get PLR for free or at low cost. You can also join membership sites that update their PLR content frequently. Just google PLR and choose what you want.
Once you’ve found quality information, download it and review it thoroughly. Check the license information that comes with the product. Some will let you use them as is for sale, others just for giveaways or membership sites. Others require you to modify them to use them. In either case, you own them and own the rights to them.
I would recommend that you use the PLR as a starting point, make any necessary modifications to reflect your informed opinion, and make sure your name/website is somewhere.
healing
Content curation is the process of collecting, organizing, and displaying information relevant to a particular topic or area of interest.
For example, you can search the library, the Internet, newspapers, or your local bookstore for information that you can piece together into a cohesive document (giving credit to the authors and the location of the article) and providing your own interpretation of what it all means. . This last part is important. If you want to nurture your list and make them believe in you, you can’t just cut and paste information and present it as a finished product. People want to know what you think. Tell them.
Outsourcing and Ghostwriting
Websites like Warrior For Hire forum, Fiverr, iWrite, etc. they all have people willing to write an article, ebook, or whatever you want for a fee. Be careful here and read the reviews of the person you are hiring. Remember that whatever you get from them, you will need to review it and make sure it reflects your informed personal opinion. There’s no point in paying someone to write something that they’re just going to completely rewrite.
create it yourself
By far the best option is to create the material yourself. This is also the most time consuming because you need to research your topic, possibly test the methods you are teaching, and publish the results. But the quality of this type of material is much better than wasting time rewriting someone else’s. You’ll want to keep the size of the product smaller, as a sneak peek or an introduction to a larger, more detailed product.
OK, I have my Lead Magnet. Now what?
You have your lead magnet and you want to start getting the word out so people will see it and sign up for your list. So what do you need to make that happen? You must have an autoresponder setup with a double option to capture your list. Popular autoresponder options are aWeber, GetResponse, and MailChimp. Check your autoresponder provider’s instructions to find out how to set it up.
Create a squeeze page
A capture page, also called landing pageis where you tell the potential customer a bit about your lead magnet (don’t call it that for your leads, that’s just internet market jargon), and provide them with a call to action telling them to enter their email to get the download. The key here is to keep it simple. Have a catchy title, provide a short or very short description, and your call to action. That’s all.
Create a thank you page
This is a separate page that thanks the potential customer for entering their email in exchange for your product. Very simple. Explain that they will receive an email with download instructions. Actually, the next email you will receive is a confirmation email. This will help weed out people using fake email information who are just trying to get free stuff without signing up for a list. Once they confirm (hence double opt-in), they will receive the email with the download instructions.
Create a download page
Now, the download instructions email will send those people to your download page where you can provide them with the download link for your product, thanking them once again and reinforcing your message (informed personal opinion).
Bonus: Fully monetize those pages
As a friend and colleague would say, “A page without a link is a wasted page.” There’s no reason you can’t put “bonus” links on thank you and download pages that link to affiliate offers. This gives your potential new customer added perceived value. You are not selling to them, you are giving them the opportunity to click on the link for more information. Plain as pie. And if they click through and buy something, you’ll get a percentage of the sale as a registered affiliate.
Summary
So you see, there’s nothing particularly difficult or glamorous about creating gift lists. But it’s an incredibly crucial step in building your business. Without this list, it is much more difficult to build a list of targeted buyers, which is what you should be striving for. Those lists are the ones you can make money from just by sending an email.
I hope this article has been useful to you. If you have any questions or need help getting started, please email me or fill out the contact form on my website. You can also find me on Facebook and Twitter.
Good luck. You know I believe in you even if you don’t.
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