Affiliate Marketing Trends In India 2020!
So what exactly is affiliate marketing?
Affiliate marketing involves recommending other people to buy the product of a specific company. Whenever anyone buys your referral, the company will give you a commission. Now this seems to be a simple process or technique to make money conveniently.
Let’s take an example. Suppose you promote a smartphone brand like Samsung, you can easily provide a link to the product through your social media identifiers. When any of your followers click on that reference, and if any of them buy the smartphone, Samsung will pay you a commission for each sale.
How does affiliate marketing work?
Please note that affiliate marketing is part of digital marketing. When you do affiliate marketing, you play the role of a marketer.
When it comes to affiliate marketing, you act like an online marketer who
sells the products of a certain company. Of course, you will not be an employee of that company. The person who owns the product is called a merchant or merchant; On the other hand, the person promoting it is called an affiliate marketer.
You may be wondering how you can connect with the merchant; So you need to understand that affiliate networks help you to achieve this.
Also, whenever someone buys the product through your referral, it is a win-win situation (the marketer), the merchant, and the affiliate network.
The reason affiliate marketing in India is trending today is that many individuals or businesses have benefited a lot from this entire ecosystem. It is worth mentioning here that even an ordinary person can become a millionaire with the help of affiliate marketing.
Let’s take a closer look at four main players involved in this affiliate marketing ecosystem. This is very important if you want to become a successful affiliate marketer.
1. Product Owner-Merchant or Merchant
As stated above, the owner of the product is called a merchant. When we talk about e-commerce giants like Amazon, Flipkart, etc., these also fall into the category of merchants.
Brands like Samsung, Apple, Intex, Dell, etc. they are also merchants.
2. The affiliate
Then come the affiliate marketers, who can also be called publishers. The affiliate is the one who receives a commission for each sale through his referral. It would be helpful if you understood that it does not require any significant investment to create a website. That’s why we said earlier that if you are looking for passive income, nothing can be easier and cheaper than affiliate marketing.
Through videos, blogs, and social media posts, you can easily promote the product.
One of the most important tips for you is that you should promote products that are in accordance with the type of blogs you publish, the videos you publish, etc. If you post educational content on your blogs, it would be inappropriate to promote trendy things.
3. Affiliate network
The publisher or affiliate can connect with the merchant or merchant with the help of an affiliate network.
An affiliate network can best be understood as the link between the affiliate and the merchant.
It is critical to understand that the affiliate network provides payment processing tools to the publisher.
On the other hand, the affiliate network provides ad tracking tools to merchants.
If you are curious about how affiliate networks will help you make money, then you need to understand that there is something called CPC.
Besides CPC (cost per click), there are other ways like CPI (cost per installation) and CPS (cost per sale).
4. Customers or consumers
The last player in the entire ecosystem is the customers. If the above three players will benefit only if consumers buy products, anyone can be a customer. It is the responsibility of the affiliate to influence customers to buy a particular product. As said above, for this content, the affiliate can use marketing, even YouTube videos can be used to influence customers. The tracking mechanism works as soon as the customer follows the affiliate link to make a purchase.
Where to start?
If you want to start affiliate marketing, follow these simple steps.
1. Sign up for an affiliate program
First of all, to become an affiliate marketer, you need to sign up for an affiliate marketing program.
Some of the options that work best for beginners are Amazon Associates, Flipkart Affiliate, BIGROCK Affiliate, etc.
The reason these types of great affiliate programs are recommended is that they already have a large customer base.
2. Affiliate link
An affiliate link customized specifically for your username related to the product that you will be promoting for them.
3. Influence potential customers
Now it’s up to you as an affiliate marketer to promote the product through various social media or online platforms. To advertise the product, blogging, along with the affiliate link, will work best.
Even posts from Facebook, LinkedIn, Instagram, etc. they can be beneficial.
So it was about how you can easily set up as an affiliate.
How to be a successful affiliate marketer?
There are many affiliate marketers, so it can be quite difficult to be successful as an affiliate. Do not worry; we will help you stand out from the crowd.
1.Choose the most profitable niche
You need to understand that the most profitable niches can vary from time to time. Therefore, staying current will help you along the affiliate marketing journey.
In addition to this, it is very important to choose a particular niche so that you can target a particular audience for further conversion.
With your blog posts, you will not only deliver useful content to your audience, but you will also be able to promote them to buy certain products with the help of a referral.
Some of the most profitable niches that have many scopes are the beauty industry, the health and wellness industry, travel, adventure sports, etc.
2.Choose the right niche for your blog posts
Some of you may be wondering what exactly a niche is. So let’s say if you have a lot of knowledge about beauty related products or basically if beauty is your industry, then beauty products may be your niche. You need to make sure that your interest and experience in that niche is sufficient to ensure that your audience trusts your recommendations.
3.By selecting the product, you will promote
This is the most crucial step; For example, you have chosen electronics and your niche. Let’s take an example of laptops; then you can find various brands in the markets.
First of all, you can select a product based on its popularity and brand name, in this case, you will be opting for big brands.
The second technique is to choose the product to promote based on your individual opinions.
If you choose to promote big brand products, then we all know that these brands already have a good reputation. So all you need to do is focus on creating quality content that can persuade customers to buy the product.
On the other hand, if you have decided to promote products based on your personal preferences, you need to develop content with an extra effort. When you promote products that a customer may or may not really like, as the brand may or may not be great, you need to develop content that encourages customers to click the link. Of course, the level of persuasion skills you need is much higher than that required for the first case.
Also, remember that in digital marketing, relevant things will always be valued.
These were the three steps that can take your affiliate marketing strategies to the next level. With our tips, we are confident that you will be able to attract good traffic to the merchant or merchant site.
Conclution
So, we have reached the end of this article. We hope you have an idea on how to set up as an affiliate marketer.
You must follow all of these tips to be successful as an affiliate. Remember that there is immense scope for affiliate marketers in India as very few bloggers are doing it. So this is the right time to start. With smart work, no one can stop you from becoming a profitable affiliate marketer. Also, following the latest marketing strategies and long-term planning will help you a lot.