3 reasons why quality content is critical to your internet marketing plan

While much of the business world has embraced the Internet as its primary marketing medium rather than print pieces, the importance of quality content remains the same. Quality content is crucial to your internet marketing plan for a number of reasons.

1. Websites require content. While an eye-catching website with moving slideshows and icons is fun to see, websites still need quality written content to attract readers. As with printed pieces, the content should educate and inform consumers. So you need to persuade them to buy. Graphics and photos are nice, but they are generally not the reason consumers buy the product or service. Instead, it’s the written content that drives the sale.
2. Article marketing is all about content. In order to make the sale, the traffic must be directed to your website. That’s where article marketing comes in. Article marketing is a form of free advertising where you write and publish articles in article directories on the Internet. As consumers search for topics related to your product or service, they are directed to these articles, which in turn direct them to your company’s website. Article marketing offers a couple of benefits. First, it is relatively inexpensive compared to other forms of advertising. There is generally little to no cost associated with being published in directories. The cost to your business would primarily be paying a professional writer to write the articles and publish them for you. Second, the traffic that these articles will drive to your website is targeted traffic. That is, these consumers were actively looking for information related to your product or website. They are much more likely to make a purchase from you.
3. Content dictates your ranking in search engines. Graphics optimized for search engines: content should not only be well written. It also needs to be optimized for search engines for your website to rank higher. Optimizing content for search engines requires some research and knowledge on how to find keywords and determine what keywords are being searched for and how to incorporate them into your article marketing plan and your website content.

Quality content should be custom-written and researched according to your company’s specifications and needs. It must be well written and free of grammatical, spelling and mechanical errors.

Given how important content is to the success of your business, be sure to incorporate quality, custom-written content into every aspect of your marketing plan.

(c) Phyllis Q. Edson, March 2012